Brand, UX/UI & Digital Product Design

ECU Studio

I led a comprehensive creative and design overhaul that covered branding, product experience, and digital presence. The project began with a full rebranding process, where I refined the visual identity to better reflect ECU Studio’s position as a professional, high-end ECU tuning solution.

Branding

This included redefining the brand’s visual language, typography, color system, and overall tone to communicate precision, reliability, and advanced technology, while maintaining clarity and usability for a highly technical audience.

The rebranding process extended beyond the core brand identity to fully encompass all ECU Studio products, ensuring a cohesive and consistent visual language across the entire ecosystem. Each product was carefully reviewed and redesigned to align with the new identity, from naming conventions and visual structure to color usage, typography, and interface elements.

This approach ensured that every product clearly belonged to the ECU Studio family while maintaining its own functional clarity.
The new visual identity was applied consistently across software interfaces, product documentation, and digital touchpoints, allowing users to instantly recognize ECU Studio products and navigate between them with ease.
This consistency also reinforces trust, which is essential for a highly technical and performance-driven product.

UX/UI

A major part of my work focused on the UX and UI design of the ESWICAN interface. I redesigned the interface with a strong emphasis on usability, efficiency, and clarity, ensuring that both enthusiast and professional tuners could navigate complex tuning parameters with confidence..